CRM strategy maximises ROI by delivering the right message to the right customer, increasing relevance and engagement. By continuously analysing customer data, you can refine and adapt these strategies, ensuring they stay relevant as customer needs evolve.
Behaviour : Analysing how customers interact with your brand - purchase patterns, engagement on digital platforms, browsing habits, etc. This insight helps identify where customers are in their journey & what can be influenced next.
Data: Leveraging first-party data & third-party data to create detailed customer profiles.
Life Stage: Tailoring marketing to specific customer life stages. This ensures messaging is relevant to customers current needs, offering personalised recommendations.
This approach maximises ROI by delivering the right message to the right customer, increasing relevance & engagement.
New Customers: Welcome, education on products & guidance through purchase.
Existing Customers: Re-engagement campaigns, product recommendations based on previous purchases, upselling strategies.
High-Value Customers: Bespoke offers, premium experiences, exclusive access to products.
By continuously looking at customer data, these strategies can be adapted as customer needs evolve.
Map the full customer journey, from awareness to purchase and beyond, identifying key touchpoints where your brand interacts with customers.
Segment customers by "who they are" at each stage, then optimise strategies accordingly. For example:
Taking a 'sea gull' view of all marketing activity and customer touch points to ensure an effective and consistent customer experience across all channels.
Loyalty marketing is about building strong emotional and transactional bonds with your customers by providing consistent value, personalised experiences, and incentives for long-term engagement.
By rewarding customer loyalty and providing memorable experiences, you can enhance retention, boost customer lifetime value, and foster brand advocacy.
Clear actionable recommendations on customer journey, user experience, design & content.
Creative asset design and consultation services.
Delivering relevant timely email communications to a specific audience. Building a bespoke strategy for targeted comms. AB testing for maximum optimisation.
Building a strategic social media plan that delivers engaging & timely content across relevant platforms.
Strategic consultation, creative development & brand evolution.
Building an effective multi-channel marketing plan across all touch points. Thinking about customer experience and perception.
Design consultation and development.
Understanding the WHY.